In a crowded market, your brand is what sets you apart. Whether you’re just starting out or looking to refresh your image, this session will guide you through the essentials of building a memorable and trustworthy real estate brand.

We’ll cover:

• What a personal brand really is — and isn’t

• How to define your niche and communicate your value

• The role of consistency in visuals, messaging, and experience

• Tools to help you brand smarter, not harder

• How to remain authentic while staying visible online and offline

This conversation is ideal for agents who want to create a brand that not only attracts the right clients but also builds long-term trust and recognition in the market.